Youth in Asia are increasingly turning to TCM for their healthcare needs.
TRENDY and on top of the latest digital trends, project manager Jael Chng, 31, does not fit the bill of a typical traditional Chinese medicine (TCM) user.
Two months ago, in a bid to improve her general health, she started on a bitter concoction of Chinese herbs.
Miss Chng said: “It’s like taking vitamin C. It’s more holistic as it addresses the root causes of health problems. It also boosts the immune system and increases blood circulation.”
Another young believer in TCM is Miss Jenny Line, 26, who works in a publishing firm.
She turned to a Chinese physician to speed up recovery from a biopsy for a lung infection last month, and to stave off other infections.
Younger consumers in their 20s and 30s, like Miss Chng and Miss Line, are buoying the local TCM market, which has seen a boom in recent years.
Four Singapore TCM manufacturers told my paper that they have seen up to a 20 per cent increase in their sales over the past year, with a corresponding increase in the number of young consumers.
