Coca-Cola has opened a research center in Beijing to develop new drinks that use Chinese herbs:
“The Coca-Cola Research Center for Chinese Medicine opened within the China Academy of Chinese Medical Sciences. The academy is the national center for research, health care and education in traditional Chinese medicine, the Atlanta soft-drink giant said.
Coke, the world’s largest maker of non-alcoholic beverages, has a long-term collaboration agreement with the academy, which is overseen by the country’s Ministry of Health.
In a statement Sunday, Rhona Applebaum, Coke’s vice president and chief scientific and regulatory officer, and Hongxin Cao, president of the academy, said the move connects Coke’s global reach and marketing with what Cao called Chinese medicine’s “more holistic view on health.” ”
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