Chinese medicine gaining adherents in the Middle East
Traditional Chinese medicine is becoming more popular in the Middle East:
"We're encountering increased interest from the Middle East market, both from local organizations looking for a dialogue on the properties and benefits of traditional Chinese medicine and from residents who travel to Singapore for treatment," said Richard Eu, Group CEO of Eu Yan Sang.
"The Arab Health exhibition looks set to provide us with a strong opportunity to discuss our approach to health issues and to network with a range of local healthcare providers," he added.
EYS has identified that, in the Middle East region, there is both open-mindedness about the potential of these medications co-existing with a number of questions about how they work.
To help manage these perceptions, the company is increasingly looking to raise its profile in the consumer healthcare area, integrating both Western and Eastern approaches to medicines.
Already, it has invested in scientific facilities in Hong Kong and China to conduct original research into the potential benefits of TCM. The company's products are tested and researched to the same standards as other international medicines.
The rise in interest in Chinese Medicine in the Middle East has been supported by a range of international studies that suggest that TCM can help a number of chronic conditions."
"We're encountering increased interest from the Middle East market, both from local organizations looking for a dialogue on the properties and benefits of traditional Chinese medicine and from residents who travel to Singapore for treatment," said Richard Eu, Group CEO of Eu Yan Sang.
"The Arab Health exhibition looks set to provide us with a strong opportunity to discuss our approach to health issues and to network with a range of local healthcare providers," he added.
EYS has identified that, in the Middle East region, there is both open-mindedness about the potential of these medications co-existing with a number of questions about how they work.
To help manage these perceptions, the company is increasingly looking to raise its profile in the consumer healthcare area, integrating both Western and Eastern approaches to medicines.
Already, it has invested in scientific facilities in Hong Kong and China to conduct original research into the potential benefits of TCM. The company's products are tested and researched to the same standards as other international medicines.
The rise in interest in Chinese Medicine in the Middle East has been supported by a range of international studies that suggest that TCM can help a number of chronic conditions."
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