Coca Cola and Chinese medicine
Coca Cola has signed an agreement with the Chinese Academy of Traditional Medicine (CATM):
"The CATCM is China's national center for research, healthcare and education in traditional Chinese medicine (TCM). The academy consists of 3,100 professionals, including 800 doctors and professors, 11 research institutions, five hospitals and clinics, and several educational and publishing branches.
Coca-Cola is the first corporation to sign a collaborative agreement with CATCM in the area of preventative health. The agreement will enable the beverage giant to work with CATCM researchers and practitioners on a number of projects, ranging from health and wellness communications and strategies that encompass TCM philosophies to scientific research on TCM herbs and herbal products that could lead to the commercialization of new wellness beverages."
"The CATCM is China's national center for research, healthcare and education in traditional Chinese medicine (TCM). The academy consists of 3,100 professionals, including 800 doctors and professors, 11 research institutions, five hospitals and clinics, and several educational and publishing branches.
Coca-Cola is the first corporation to sign a collaborative agreement with CATCM in the area of preventative health. The agreement will enable the beverage giant to work with CATCM researchers and practitioners on a number of projects, ranging from health and wellness communications and strategies that encompass TCM philosophies to scientific research on TCM herbs and herbal products that could lead to the commercialization of new wellness beverages."
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