Starbucks has its sights set on China:

"China's the land where tea began, but what's the attitude when it comes to coffee? For many years, Western practitioners of Chinese medicine and those who banged the drum for natural health care tried to convince people that they should stop drinking coffee, as it was blamed for contributing toxicity to the body and to "burning out" the adrenal glands. But had they looked closer--instead of focusing on medical reports of the adverse effects of caffeine--they'd have realized the Chinese medical-dietary system actually classifies the green bean of coffee as a herb that regulates liver qi, which is its therapeutic route to strong energy stimulation. "