Ginseng beer
Ginseng is ooming to a beer near you:
"Anheuser-Busch has announced that will launch its new B(E) brand in the UK on 18 July. The caffeine and ginseng-enhanced beer, which has been available in the US since late last year, will be available in a black 335ml glass bottle. The beer will be marketed through exclusive sampling, point of sale, PR and dance music sponsorship and is to be targeted primarily at the nightclub market.
In a statement, Jim Gorczyca, marketing director, Budweiser UK said: "There is nothing else like B(E), it's a premium strength beer, with the added bonus of extra ingredients that has created a taste that appeals to men and women."
"Anheuser-Busch has announced that will launch its new B(E) brand in the UK on 18 July. The caffeine and ginseng-enhanced beer, which has been available in the US since late last year, will be available in a black 335ml glass bottle. The beer will be marketed through exclusive sampling, point of sale, PR and dance music sponsorship and is to be targeted primarily at the nightclub market.
In a statement, Jim Gorczyca, marketing director, Budweiser UK said: "There is nothing else like B(E), it's a premium strength beer, with the added bonus of extra ingredients that has created a taste that appeals to men and women."
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